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Which ETFs own MAX?

MediaAlpha Inc — 47 ETFs hold it, worth $50.1M across 4.02M shares.

Holdings as of Aug 27, 2026 — portfolio reporting dates from the data provider; not live positions.

#ETFWeight SharesValueETF AUM CategoryToday
1 JPSV JPMorgan Active Small Cap Value ETF 1.28% 27.11K $350.8K $27.7M Us Small Cap +0.01%
2 XITK State Street SPDR FactSet Innovative… 0.95% 50.75K $668.4K $69.5M Technology +2.65%
3 LITL Simplify Piper Sandler US Small-Cap… 0.68% 3.62K $46.9K $6.9M Us Small Cap +0.03%
4 BUYO KraneShares Man Buyout Beta Index ETF 0.32% 4.10K $53.1K $16.8M Financials +0.43%
5 SQLV Royce Quant Small-Cap Quality Value ETF 0.29% 9.06K $119.3K $40.9M Us Small Cap -0.31%
6 IVSS Applied Finance IVS US SMID ETF 0.26% 5.49K $72.2K $12.7M Active -2.29%
7 SFLO VictoryShares Small Cap Free Cash Flow… 0.18% 111.08K $1.4M $778.5M Financials +0.82%
8 ESSC Eventide Small Cap ETF 0.18% 5.00K $63.7K $36.0M Us Small Cap +0.19%
9 SCDS JPMorgan Fundamental Data Science Small… 0.16% 1.15K $14.9K $9.9M Healthcare +0.20%
10 STSB iShares Factors US Small Blend Style ETF 0.16% 302 $9.8K $7.3M -23.11%
11 IWC iShares Micro-Cap ETF 0.09% 105.99K $1.4M $1.53B -0.80%
12 QSML WisdomTree U.S. SmallCap Quality Growth… 0.05% 651 $5.2K $12.3M Us Small Cap +0.03%
13 OMFS Invesco Russell 2000 Dynamic… 0.04% 8.64K $113.8K $286.3M Us Small Cap +0.01%
14 GSSC Goldman Sachs ActiveBeta U.S. Small Cap… 0.04% 34.18K $437.5K $1.10B Us Small Cap +0.02%
15 FLQS Franklin U.S. Small Cap Multifactor… 0.03% 960 $12.6K $47.3M Financials -0.02%
16 IWO iShares Russell 2000 Growth ETF 0.02% 284.37K $3.7M $15.19B Us Small Cap +0.38%
17 PSC Principal U.S. Small-Cap Multi-Factor… 0.02% 49.54K $636.5K $1.30B Us Small Cap +0.24%
18 VTWG Vanguard Russell 2000 Growth ETF 0.02% 33.24K $411.6K $1.70B Us Small Cap +0.33%
19 FCOM Fidelity MSCI Communication Services… 0.02% 33.56K $429.6K $1.73B Communication Services -0.86%
20 VOX Vanguard Communication Services ETF 0.02% 110.71K $1.4M $6.00B Financials -0.87%
21 DFMC U.S. Micro Cap Portfolio ETF 0.02% 138.26K $1.8M $7.93B 0.00%
22 PKW Invesco BuyBack Achievers ETF 0.02% 23.42K $301.0K $1.78B +0.76%
23 RESM Columbia Research Enhanced Small Cap ETF 0.02% 71 $935.07 $6.1M Us Small Cap 0.00%
24 DFAS Dimensional - US Small Cap ETF 0.01% 165.61K $2.1M $15.73B Us Small Cap +0.05%
25 IWMW iShares Russell 2000 BuyWrite ETF 0.01% 580 $7.6K $58.6M Covered Call +0.04%
26 IWM iShares Russell 2000 ETF 0.01% 808.71K $10.4M $80.87B Us Small Cap +0.12%
27 RSSL Global X - Russell 2000 ETF 0.01% 14.64K $188.1K $1.52B Financials +0.12%
28 VTWO Vanguard Russell 2000 ETF 0.01% 172.69K $2.1M $17.40B Us Small Cap +0.13%
29 SCHA Schwab U.S. Small-Cap ETF 0.01% 151.38K $1.9M $22.94B Us Small Cap +0.30%
30 VETS Pacer Military Times Best Employers ETF 0.01% 255.22K $2.4M $1.9M Developed Markets +0.01%
31 SMMD iShares Russell 2500 ETF 0.01% 15.63K $200.8K $3.83B Financials +0.16%
32 UWM ProShares - Ultra Russell2000 0.00% 968 $12.5K $253.6M Developed Markets +0.24%
33 URTY ProShares - UltraPro Russell2000 0.00% 1.25K $16.2K $336.4M Developed Markets +0.37%
34 VXF Vanguard Extended Market ETF 0.00% 363.89K $4.5M $93.70B +0.44%
35 HDG ProShares - Hedge Replication ETF 0.00% 26 $336.44 $22.3M Financials -0.02%
36 DCOR Dimensional - US Core Equity 1 ETF 0.00% 3.98K $51.2K $3.52B +0.06%
37 AAUB Alpha Architect US Equity 4 ETF 0.00% 497 $10.0K $0.00 Active +0.35%
38 DFSU Dimensional - US Sustainability Core 1… 0.00% 1.89K $24.3K $2.36B Esg +0.14%
39 ITOT iShares Core S&P Total U.S. Stock… 0.00% 69.39K $891.6K $97.14B +0.27%
40 DFAU Dimensional - US Core Equity Market ETF 0.00% 7.35K $94.5K $12.79B +0.12%
41 DFAC Dimensional - US Core Equity 2 ETF 0.00% 24.21K $311.1K $49.38B +0.09%
42 SCHB Schwab U.S. Broad Market ETF 0.00% 19.32K $248.5K $44.58B +0.25%
43 SPGM State Street SPDR Portfolio MSCI Global… 0.00% 749 $9.5K $1.76B Developed Markets +0.15%
44 IWV iShares Russell 3000 ETF 0.00% 7.69K $98.9K $20.22B +0.23%
45 VTI Vanguard Morningstar Total Stock Market… 0.00% 882.70K $10.9M $2.30T Total Market +0.24%
46 VTHR Vanguard Russell 3000 ETF 0.00% 2.32K $28.8K $6.10B +0.24%
47 DFUS Dimensional U.S. Equity ETF 0.00% 7.63K $98.0K $21.52B +0.23%

Coverage reflects the ETF portfolios loaded in our database; very small funds may not be swept yet. Market data delayed approximately 15–20 minutes unless otherwise indicated.

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